Hey Fellow Case Writers!

Back in 2023 I started a website called www.teachingwithcases.com and later developed a main company called TWC Publishing. How original, I know. With that original website I created about 100 case studies that were generated with AI as starting points for you to download and be inspired by with scenarios and content. The idea was to give to content that would spring board your own case content based on your needs.

Now these case studies are basic in many senses and were originally generated with ChatGPT 3.5 and 4 BUT overall they all address a very important concept when using any AI tool, “the sooner you can give the tool an example of what you are looking for, the better the results will be”.

So in light of those cases, I am highlighting 3 of them today in hopes that I can help you get further along with your case writing process using AI. All of the cases should be FREE but you do need to log in to download them.

How can you use them? Well all of the cases are free and open to use. The idea is that if you are generating a case for a course or any main need, these are great starting points to take and build off of knowing that the end results that you get to will most likely be very different.

Before we get to the cases, you can see that I have made the Newsletter in print from 2024. My newsletter is free and I hope to keep it that way but there are fees and expenses when we are in the thousands of subscribers. If you want the newsletter to remain free, please show some support and purchase a physical copy of the 2024 newsletter if you can.

Thanks for all of the amazing support and I will continue to help you on your journey with Writing Cases with AI.

Support the newsletter - Case-spiration in Print Available.

Back to the Newsletter…..

PayPal Platinum – Revolutionizing Digital Finance by Catering to High-Income Users

Case Discipline: Finance, General Management, Information Systems, Marketing, Strategy

This case study delves into the strategic journey undertaken by PayPal to cater to the high-end consumer segment through the launch of its premium service, the PayPal Platinum. It explores the process of identifying a market niche, crafting a service to address their unique needs, and the strategies employed for positioning, marketing, and managing the product. Despite facing stiff competition and initial rollout challenges, the PayPal Platinum service successfully resonated with its target audience, setting a benchmark for premium digital financial services. The case presents valuable insights into the intricacies of product innovation, strategic marketing, and brand management in the digital finance industry.

Entrepreneurship- Jessica’s Bakery

Case Discipline: Entrepreneurship, Finance, Marketing, Operations Management, Strategy

“Jessica’s Bakery” is a case study that delves into the entrepreneurial journey of Jessica Bennett, a seasoned sous-chef from a Michelin-starred restaurant who aims to open her own bakery. Venturing into the highly competitive bakery industry, Jessica is confronted with the challenge of crafting an effective business plan to secure investors and ensure the viability of her business. The case explores key aspects of entrepreneurship such as financial planning, marketing, and operations management, while underscoring the importance of a deep understanding of market trends, careful planning, and efficient operations in achieving success. It offers a realistic depiction of the transition from skilled professional to entrepreneur, offering valuable insights for students in entrepreneurship, finance, marketing, and strategy. However, the case also exhibits areas that could benefit from greater depth and complexity, such as data analysis, stakeholder perspectives, and potential business scenarios.

Reinventing the Wheel: Strategic Resurgence at Prolific Tires Inc.

Case Discipline: Marketing, Strategy

“Reinventing the Wheel: Strategic Resurgence at Prolific Tires Inc.” delves into the compelling narrative of Prolific Tires Inc., a long-standing tire manufacturing company facing a downturn in market presence, innovation, and workforce morale. Lisa Mitchell, the newly appointed CEO, shoulders the daunting responsibility of rejuvenating the company and reclaiming its position as an industry leader. As the case unfolds, it presents the challenges many companies encounter in today’s dynamic business environment: how to sustain creativity, adapt to changing markets, and foster innovation. Amidst internal struggles and intense competition, Lisa must make critical decisions on organizational culture, research and development, and potential strategic partnerships. The case offers an engaging platform for readers to explore strategic decision-making, leadership dynamics, and the importance of creativity in the workplace, making it a captivating and valuable resource for business students and professionals seeking insights into managing innovation and driving organizational resurgence.

Other Resources and Books

-------------------

Wrapping it all Up!

If you are interested in trying out the Free Case Study Prompt Generator .. Click the image below.

* Remember, please move this email from your promotions to your primary Inbox

If you have a podcast, I would love to speak on it -

Please reach out and lets start a conversation. [CLICK HERE]

If you have a newsletter or website, I would love to be a guest writer for it -

Please reach out and lets start a conversation. [CLICK HERE]

Your Feedback Matters -

We love hearing from you! Share your thoughts, suggest topics, or case studies you'd like to see in future newsletters. [Feedback Here]

Thank you for being a part of our community. Together, we're shaping the future of education, one case study at a time!

Warm regards,

Matthew