Yes, as long as you like….

In this issue, I will show you what ChatGPT will generate by default and how to extend/expand your writing to be almost any length. This is a beginner article and there are other ways that we can achieve this output but that is for another article.

Start with a Prompt

When writing cases for class, focus on interesting scenarios that encourage critical thinking. If possible, use real-life examples to make the study more applicable and engaging or create a unique and challenging hypothetical scenario that does that job. My research has shown that in using AI-generated cases, the realism of scenarios based on actual companies is less crucial for student learning than creating engaging and interesting scenarios for students to interact with the case. This doesn’t apply in all cases but is worth noting.

So the question is, how do we do this in ChatGPT or any AI tool that we use? Start with these 3 guidelines when creating a prompt for your case:

In Layman's terms... Writing with AI will have some biases and common outputs.

• Language: The tone and vocabulary used

  • Clear prompts facilitate better understanding, helping to generate responses that closely align with what is intended.

• Structure: How the prompt is framed

  • The process of refining a prompt is iterative. It involves starting with a basic version, evaluating its effectiveness, and then making changes to improve it. Testing different variations and considering the audience can also aid in crafting a more effective prompt.

• Specificity: The level of detail to guide the response

  • Providing context, such as the situation or subject you’re asking about, helps the conversational agent to provide a more focused and relevant response.

Here is the Cole's notes Main Take-away for this newsletter....

I value your input so please "Reply to this email" and share your thoughts or opinion! What topics do you want to see covered and what is working/not working with your AI and case writing journey.

If you want to learn how with examples - Continue reading or See you Next Time.

As per your request: A weekly Prompt

Now let’s Dive in to how to do this….

Below is a basic version of a prompt to generate a case study.

Basic Version

Prompt for Basic Case Study Generation in Marketing and Entrepreneurship:

1. Case Topic: Create a basic case study on the fundamentals of marketing in entrepreneurship.

2. Case Type: Opt for a Descriptive Case Study format.

3. Target Audience: Aimed at beginner-level students or individuals new to marketing and entrepreneurship.

4. Data Requirements: Use basic marketing statistics and simple entrepreneurial examples.

5. Structure and Content: The case study should start with a basic problem in marketing, provide background on entrepreneurship, and conclude with a simple analysis. It should be concise, focusing on fundamental concepts without complex details.

6. Case Length: Ensure the case study is brief and straightforward, suitable for a quick read and basic understanding.

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Unsure about how to do this?

No worries! If this is a bit to complicated or seems like too much work. Use our Case Study Prompt Generator. It it takes 3 inputs from you and generates a really advanced and useful prompt that you simply copy and paste into ChatGPT. All of the hard work is done.

Prompts that actually work.

Now back to our example…..