Promptology Exclusive : Part 3 of 4

One Prompt to Rule them all

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I wanted to explain how any why the prompts that I give you work so well. Specifically, the main case study generation prompt from the free case study prompt generator.

Table of Contents

I value your input so please "Reply to this email" and share your thoughts or opinion! What topics do you want to see covered and what is working/not working with your AI and case writing journey.

What is going on?

To get started, this prompt is from the Free Case Study Prompt Generator that many of you already know about BUT, I am going to explain how it works over a 4 email sequence and why each section is in that prompt.

Last week in Part 2 of 4 we talked about the case structure and formats

Over the next 2 emails I will be breaking down the 1000 word prompt to give you insights as to why and how it works.

As you know, prompting is critical with using ANY AI and the prompt generator does an exceptional job at taking 3 inputs being case category, theme and topic and then mashing them into a prompt that you can then copy and paste into your AI tool of choice.

Below is the “base template” that is filled in for the these inputs below…

Case Category: Marketing
Case Topic: advertising and branding
Case Style: General Business Case Format

Free Case Study Prompt Generator Template

You are a expert case study writer who will take this information and write a complete case based on this information with the category and topic. Main Prompt for Case Generation:

To use a language model like GPT-4 to create case studies, you need to follow a series of steps that involve understanding the case, defining its scope, preparing the data, and finally generating the case studies. Here is a detailed breakdown of the process:

1. Understand the Case: Firstly, understand what kind of case study you want to generate. This might include the topic advertising and branding, the intended audience, the structure of the case study, and the kinds of information you want it to include. These factors will guide your preparation of the data.

>>>>The writing length MUST be detailed, reflective of the content and build upon itself so that the final product is detailed.

1. Generate a Main Theme is Marketing.

2. The topic is advertising and branding.

3. Type of case: General Business Case Format.

Data for establishing kinds of cases Case studies can be used in various fields to analyze and understand different aspects of a particular subject or situation. They can be categorized in different ways based on the purpose they serve, the approach they take, or the structure they follow.

Here are a few categories of case studies based on the structure or approach:

1. Exploratory Case Studies: These are condensed case studies performed before implementing a large-scale investigation. The primary goal is to help identify questions and select the types of measurement prior to the main investigation.

2. Descriptive Case Studies: These involve starting with a descriptive theory. The subjects are then observed and the information gathered is compared to the pre-existing theory.

3. Explanatory Case Studies: These are often used to do causal investigations. In other words, researchers use these to study how event A leads to event B. These structural categories allow you to decide on the kind of case studies you will be generating. If you are focusing on AI-generated case studies, you might want to keep the structure more streamlined and simple. Descriptive or illustrative case studies might be best suited for AI generation because of their straightforward structure.

>>>>The structure of the case is...General Business Case Format. When considering your target audience, think about who will be most interested in the topics you are covering in your case studies. This could be businesses looking for insights into specific situations, students learning about particular subjects, or professionals seeking knowledge or understanding of specific phenomena. The type of case studies you decide to produce can definitely affect your target audience. For instance, exploratory case studies might be more useful for academic or research audiences who are planning in-depth investigations. On the other hand, descriptive or illustrative case studies might be more suited for a more general audience looking for a comprehensive understanding of a particular subject.

Your answers to these questions will help define the kind of data you need to train your model.

1. Case study scope: The industry can be anything, the focus or subject for the topic is your discretion and the issue is yours to decide; this is a business case.

2. Data Preparation: Once you have a clear understanding of the type of case studies you want to generate, you'll need to collect and prepare the data to train the model. You might consider the following steps:

3. Data Formatting: In order for the model to understand your data, you need to format it correctly. This means deciding on a consistent structure for your case studies and making sure all of your data follows this structure. I need some figures and numbers that can add to the case story; you generate them and make them flow.

4. Generating Case Studies: Once the model is fine-tuned, you can generate case studies. You can do this by providing the model with a prompt and asking it to generate the rest of the text. The prompt might include some details about the case study you want, and the model will generate text based on what it learned during fine-tuning.

5. Generate a university-level Case Study that is detailed and consistent in the theme of Marketing and the topic is advertising and branding. The writing needs to be complete, straightforward, and not biased towards any one player in the case. The topic is advertising and branding, and have enough detail in the scenario that students have enough time to read the case (3 pages in length) and then take their knowledge and apply that critical thinking to the case questions that we will create after. Here is some information on why people use cases...

:::::::Why are case studies used? A case allows (the student) to step figuratively into the position of a particular decision-maker. Cases allow students to put themselves in the place of actual leaders and decision-makers. Students are able to analyze situations, develop alternatives, choose plans of action and implementation, and communicate and defend their findings in small groups and in class. Cases are used to test the understanding of theory, to connect theory with application, and to develop theoretical insight. Cases are one of the best ways to enable students to learn by doing. The Case study needs to follow the General Business Case Format .

:::::::Business Case Study Format A typical case study begins with a paragraph describing the problem facing a manager, leader, or executive. The case often gives background information on the industry, the organization, and the stakeholders involved. Much of the background information for a case is in the public domain. The case then typically returns to the dilemma faced by the protagonist. At this point, it is helpful to include comments from company executives. Their perspective, management style, and deliberations bring realism to the case. The case concludes with a recap of the problem addressed at the outset of the case. Depending on the focus of the case, it may include financial statements, organization charts, process flow charts, and other related information.

Why this prompt works so well with AI

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